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    3. 首頁 > Discourse
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      • Critical Discourse Analysis of Copywriting in Ads of Infant Products

        In this paper,the author mainly applies Fairclough's CDA and Halliday's SFG to analyze the ads of infant products.The author explains the concept of CDA and SFG,and then interprets how these concepts are employed in the ads of infant products to better sell the goods or offer the services....

        2020-12-06 21:11:24瀏覽:28 adsofinfantproductDiscourseAnalysissystemicfunctionalgrammar

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      • Projection Theory and Its Application into Media Discourse Analysis

        Projection is a kind of logical-semantic relation which refers to the phenomenon that the secondary clause is projected through the primary clause, which instates it as a locution or an idea. Halliday conducts the basic research on projection from the functional perspective. Then Martin and Zeng try to develop Halliday's projection theory, resulting in a comprehensive framework of projection. Finally the projection theory is applied into the analysis of a sample media discourse. And projection theory is of great help in its application into media discourse analysis....

        2020-12-06 21:11:24瀏覽:42 projectionmediaDiscourseAnalysis

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      • A Pragmatic Analysis of Repetition in Mandarin Child Discourse

        Repetidon in the child language is very common in the early stage of language acquisition.Sometimes they repeat their own utterances,and sometimes they repeat or imitate others' utterances.The htter one is involved and the forms and functions of repetition in Mandarin child discourse are discussed through data analysis.It is concluded that not all repetitions are imitations and children may use different forms of repetitions to achieve different communicative functions....

        2020-12-06 21:11:24瀏覽:25 repetitionimitationMandarinchildDiscourse

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      • A Critical Discourse Analysis of News Reports

        Critical discourse analysis studies the relations between discourse, power, dominance, etc. and the position of the analyst. News report, which is a sociopolitical and official discourse, is often greatly affected by power or dominant ideologies and it affects people’s ideologies and attitudes. The comparative study of two pieces of news report on the same event respectively from China Daily and Times New York shows that ideology and power relationship are hidden in the public discourses and serve their purpose of forming people’s ideology....

        2020-12-06 21:11:24瀏覽:24 criticalDiscourseAnalysisnewsreportsSocialpowerIdeology

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      • Discourse Analysis for SLA Teaching and Learning

        This digest focuses on the application of discourse analysis to second language teaching and learning.It reveals how teachers can improve their teaching practices by investigating actual language use both in and out of the classroom,and how students can learn language through exposure to different types of discourse....

        2020-12-06 21:11:24瀏覽:20 DiscourseAnalysis(DA)CommunicativeCompetenceSLAteachinglearning

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      • Discourse Analysis of Commercial Advertising Language

        There have been many researches on advertising language;however, few of them are conducted in the framework of discourse analysis and take insights from sociolinguistics. In this paper I will analyze commercial advertising language, consumer ads in particular, beyond the traditional way of description, but go a step further-to interpret advertising and focus more attention on the reflective and constitutive functions of commercial advertising language....

        2020-11-22 17:58:37瀏覽:32 advertisinglanguageDiscourseAnalysisconstitutivefunction

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      • Discourse Analysis and Second Language Teaching

        This article aims to discuss a relatively new but practical theory, in oral English analysis and its application in second language teaching. It reviewed the related literature on discourse analysis and focuses on the necessity in the current trend of the application....

        2020-11-22 17:58:37瀏覽:44 DiscourseAnalysispragmaticsspeechacts

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      • Hedging in Discourse Analysis

        In this article an attempt to enhance the awareness of hedging use in discourse analysis and academic writing is made by analyzing hedges employed in two comparable texts. The discourse analysis is conducted from“content-oriented”hedges and“reader-oriented”hedges. The article suggests that hedging can dampen utterances and statements, weaken the force of what one says and show politeness to the listeners or readers, which varies from different discourse styles of various genres....

        2020-11-22 17:58:37瀏覽:34 Discoursemarkerhedgingresearcharticlenewsreport

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      • Discourse Analysis and Language Communication

        A considerable portion of the work of discourse analysis as a research method can be find in the two major families of discourse analysis are linguistic-based analysis (such as conversation),and culturally or socially based discursive practices The potential of both families,along with examples of both,are discussed....

        2020-11-22 17:58:37瀏覽:26 DiscourseAnalysislanguagecommunicationlinguistic-orientedSocialfunction

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      • Research on Discourse Analysis of the News

        This essay mainly discusses about the discourse analysis of the news.The writer analyzes the news at the base of the procedures of discourse analysis.It mainly focused on methods and procedures of how to do discourse analysis of the news....

        2020-11-22 17:58:37瀏覽:20 DiscourseAnalysisnews

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      • The Functional Methods of Discourse Analysis

        From the macroscopic angle of function, methods of discourse analysis are clarified to find out two important methods in pragmatics and through which will better used in the understanding of discourse....

        2020-11-22 17:58:37瀏覽:34 DiscourseAnalysisfunctionalmethods

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      • On the Analysis of Discourse and its Application

        This paper firstly gives a brief introduction about the discourse analysis and its importance, and then focuses on the analysis of an scientific article by use of the problem-solution pattern and lexical signalling. At last, the analysis is applied to the language teaching in reading and writing which assures its importance....

        2020-11-22 17:58:37瀏覽:37 Discourseanslysisproblem-solutionpattern

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      • From Critical Discourse Analysis to Positive Discourse Analysis

        Different Scholars have different views of the definition of Discourse Analysis;it ’s a research method that can be used by scholars with a variety of academic and non-academic affiliations, coming from a variety of disciplines, to answer a variety of questions. Critical Discourse Analysis is a branch of Discourse Analysis; this paper introduces its development, guidance theory and approach of it. As Positive Discourse Analysis is the extension of Critical Discourse Analysis, this paper introduces the produc-tion and main theories of it. At last, a comparison was made between them....

        2020-11-22 17:58:37瀏覽:27 DiscourseAnalysiscriticalpositive

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      • Discourse Analysis

        Discourse is not a method of teaching English, it is about describing and understanding how a language is used....

        2020-11-22 17:58:37瀏覽:21 DiscourseLinguisticAnalysis

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